Creating a Topic-Specific Email Subscription Lists for Mailchimp Integration

With our Mailchimp integration, you can enhance your email marketing by segmenting your customers based on their interests. Instead of sending generic newsletters, you can create topic-specific email subscription lists. This allows customers to opt into topics that interest them, improving engagement and ensuring they only receive relevant updates.

Setting Up Groups in Mailchimp

  • Go to Mailchimp and log in to your account
  • Select Audience from the main menu
  • In the dropdown menu, choose All Contacts

MailChimp-Audience.jpg

  • Click on Manage Audience
  • From the dropdown, select Groups

MailChimp-Groups.jpg

  • Click Create Group
  • Fill in the necessary information for your group (e.g., Group Name, Description)
  • After creating the group, it will be available for selection

For more information on Purplepass integrations, click here.