With our Mailchimp integration, you can enhance your email marketing by segmenting your customers based on their interests. Instead of sending generic newsletters, you can create topic-specific email subscription lists. This allows customers to opt into topics that interest them, improving engagement and ensuring they only receive relevant updates.
Setting Up Groups in Mailchimp
- Go to Mailchimp and log in to your account
- Select Audience from the main menu
- In the dropdown menu, choose All Contacts
- Click on Manage Audience
- From the dropdown, select Groups
- Click Create Group
- Fill in the necessary information for your group (e.g., Group Name, Description)
- After creating the group, it will be available for selection
For more information on Purplepass integrations, click here.