When managing online events, understanding the tools available for tracking customer behavior is crucial. Two common tools you'll encounter are tracking codes and pixel codes. Though they serve the purpose of tracking, their functions and applications are fundamentally different.
Here’s a breakdown of each to help you better utilize them in your event planning.
Tracking Codes: A Purplepass Solution
Tracking codes are unique to Purplepass and are designed to help you identify where your customers are coming from. These codes are embedded in the URLs you share, allowing you to monitor which specific links are driving traffic to your event pages.
Example Using Tracking Links
If you’re promoting your event on Facebook, you can create a tracking code like this:
purplepass.com/myEvent?SID=facebook_aug20th
When people visit your event page through this link, all page views and sales will be tagged with the "facebook_aug20th" tracking ID. You can then view this data in the Marketing tab and various reports within Purplepass, giving you clear insights into the effectiveness of your promotional efforts.
This functionality extends to your website as well. If you have a ticket widget embedded on a page, you can use a similar tracking code:
www.mysite.com/tickets?SID=facebook_aug20th
As long as the widget is on the page, this URL will track page views and sales just like it would on the Purplepass platform.
Pixel Codes: Third-Party Tracking Solutions
While tracking codes are specific to Purplepass, pixel codes are a more general web tool used by third-party companies like Google, Facebook, and Twitter. These pixels are small pieces of code that you embed in your website to track various actions, such as page views, sales, or clicks generated by your ads on these platforms.
Example Using Pixel Codes
For instance, if you’re running a Facebook ad campaign, you can place Facebook's tracking pixel on your site. This pixel will monitor all the interactions users have with your site after clicking on your Facebook ad, sending this data back to Facebook for analysis. This allows you to measure the effectiveness of your ads, optimize your campaigns, and understand your audience's behavior.
Google Analytics works similarly but on a broader scale, providing insights into page views, user demographics, time spent on your site, and more. The tracking pixel for Google Analytics captures this information and sends it to Google for detailed analysis.
Key Takeaways
- Tracking Codes are specific to Purplepass and allow you to monitor traffic sources through custom URLs.
- Pixel Codes are third-party tools used for tracking and analyzing the effectiveness of ads on platforms like Google, Facebook, and Twitter.
- Both tools are essential for gathering data, but they serve different purposes and are used in distinct ways.
Understanding these differences ensures you can effectively track and optimize your event promotions, making data-driven decisions to enhance your marketing efforts.