Using Tracking Pixels with Purplepass

What is Pixel Tracking?

Pixel tracking involves using transparent pixels embedded on your event or ticketing pages to track stats and online visitors. This method allows you to gather comprehensive data on user behavior, browsing patterns, and interactions that relate specifically to your event or ticket sales.

With Purplepass’s pixel tracking, you can harness this technology to enhance your understanding of your audience and optimize your marketing strategies. Our pixel tracking tool supports major platforms such as:

  • AdWords
  • Lytics
  • Facebook
  • Twitter
  • Google Analytics

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How Does Pixel Tracking Work in Purplepass?

Purplepass’s pixel conversion tracking tool is designed to automatically fire at three critical stages of the customer journey:

  • Event Page Visit: The pixel is triggered when a user lands on your event page, giving you insights into who is showing interest.

  • Add to Cart: The pixel fires again when a user adds tickets to their cart, helping you track potential buyers.

  • Purchase Completion: Finally, the pixel tracks when a sale is completed, allowing you to measure conversions and calculate your return on investment (ROI).

This comprehensive tracking enables you to follow the buyer’s journey from start to finish, identify where customers might be dropping off, and optimize your advertising efforts to reduce cart abandonment and boost conversions.

Enable Tracking Pixels in Your Account

To begin using pixel tracking in Purplepass, follow these simple steps:

  • Log in to your Purplepass event organizer dashboard
  • Select Tools from the top navigation bar
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  • Select Tracking Pixels
  • Here, you can enable the pixel tracking codes for the platforms you’re using

  • After enabling the tracking codes, you’ll receive a tracking ID. This ID is crucial for linking your event or ticket pages to the analytics platform of your choice.

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What to Do with Your Tracking ID

Once you have your tracking ID, you’ll need to integrate it with the corresponding platform (such as Google Analytics, Facebook, or AdWords). 

By correctly setting up these tracking pixels, you can gain a deeper understanding of your audience's journey, from the moment they first see your event to when they complete their purchase. This data is invaluable for optimizing your marketing efforts and ensuring you’re getting the most out of your ad spend.